Entertainment and Lifestyle Reporter
ZEE World, the world’s 1st Bollywood English dubbed channel in Africa, has unveiled its line-up of programs for the year to keep viewers even more glued to their television screens.
Speaking at a content upfront in Harare, Harish Goyal, CEO, ZEE Africa & Asia Pacific, said: “We are really excited about the wide acceptance and appreciation of our programmes here in Zimbabwe and we are constantly improving our content to keep our viewers happy with new programmes from the best of Bollywood.”
This year, Zee World have announced the exciting premier of Mehek, the first Zee World production to star actors from the African continent.
The landmark series, which features local African stars along with the Indian cast, premiered on 6 April introduces African actors Shonisani Masutha who plays Nora, Kamogelo Mogale as Dennis, Ndaba ka Ngwane in the role of Eddie Gabela and Nomava Kibare who plays the mother Leleti to Zee World viewers across the Sub Sahara continent.
“Mehek represents an important and evolutionary part of Zee World’s commitment to providing relevant, exciting and innovative content to its viewers. Zee is proud of this production and of our African actors; furthermore, it will undoubtedly set a strong foundation for similar productions in the future,” says Harish Goyal, CEO, Zee Africa & Asia Pacific.
“The decision to develop a Bollywood production with African actors stemmed from Zee World’s unequivocal success in Africa and the love showered by our audiences for the channel. Zee World has enjoyed tremendous growth throughout the years and Mehek was the obvious next step” says Ratna Siriah, Business Head, Zee Africa.
Like the ever-popular Twist of Fate, its spin-off series This is Fate is also gaining fans from the long separated Arora sisters, Shriti and Preeta.
ZEE WORLD is available on DStv Channel 166.
About Zee Entertainment
Zee Entertainment offers 8 Channels across Africa, bringing the best of Bollywood Entertainment to African shores.
Zee Africa has grown by leaps and bounds in the past years and continues to strive to bring to the continent the best Indian Entertainment that the Industry has to offer.
With a reach spanning over 173 countries and access to more than 1.3 Billion viewers globally, Zee has created strong brand equity and is the largest media franchise serving the South Asian Diaspora worldwide.
Zee prides itself in having 242 000+ hours of content, 3500 movie titles, 40 channels in India and 40 international channels. “Extraordinary Together” reflects the ethos of the company.